Activating the northern route within the Saudi winter season 2026-2027

Listen to the article. The audio text is automated, generated by an automated system

The Governor of the Riyadh Region, Prince Faisal bin Bandar bin Abdulaziz, chaired, at the Palace of Governance, a meeting to review the activation of the northern route within the Saudi winter season 2026-2027, in the presence of the Minister of Tourism Ahmed bin Aqeel Al-Khatib, and a number of officials from the relevant authorities.

Prince Faisal bin Bandar was briefed on the path’s objectives, which aim to highlight the natural, heritage and cultural components of the region’s governorates, develop tourism experiences, and enhance the attractiveness of destinations, allowing local communities to benefit from the economic and development opportunities provided by the tourism sector.

He listened to a presentation on the most prominent indicators of the tourism sector in the Kingdom and the Riyadh region, and the development it is witnessing in the tourism movement and the growth of activities and experiences, in addition to the efforts made to attract investments, develop hospitality facilities, and improve the services provided to visitors and tourists.

He also watched a visual presentation that covered the components of the North Path, and the tourism experiences and itineraries it includes, initiatives to qualify tourist guides, and the involvement of local associations and communities in providing tourism products and experiences, in a way that enhances the economic and development impact of the path.

The Emir of the Riyadh Region stressed the importance of the trail in highlighting the natural, cultural and heritage components of the region’s governorates, diversifying tourism experiences, and enhancing the participation of local communities in tourism activity, which contributes to consolidating the region’s position as an attractive tourist destination.

For his part, the Minister of Tourism explained that the Riyadh region represents one of the main destinations during the Saudi winter season, noting that activating the North Route aims to enrich the experience of visitors from inside and outside the Kingdom, and enhance the contribution of tourism to economic and social development.