“Seer Motors” launches the first phase of its plan to build its store network in Saudi Arabia

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Today, Thursday, the Saudi Sir National Motors Company opened its first mobile store in Al-Bujairi Mattal in Diriyah, announcing the launch of the first phase of the plan to build its network of stores throughout the Kingdom of Saudi Arabia.

The store displays Exobot cars in the sedan and SUV categories that were designed, engineered and manufactured in Saudi Arabia, according to the highest international standards.

The store provides the public and those interested with the opportunity to get to know Exobot cars closely, and to submit reservation requests for the special and limited edition “Exobot - First Edition,” which embodies the innovations and technologies developed by the company that combine unique design, advanced performance, and a driving experience that was designed to suit the Kingdom and the region, according to the Saudi News Agency (SPA).

The head of the commercial sector at “Sir” Company, Louay Al-Shurafa, confirmed that the opening represents a new station in “Sir’s” journey towards building a Saudi automobile industry, pointing out that Diriyah was chosen to be the company’s starting point with customers, due to its solid position in the history of the Kingdom.

"Exobot - First Edition" cars rely on a complete electric system that includes three motors that generate a power of 850 horsepower and a torque of 1,000 Newton metres, and provide a driving range of up to 670 km, while supporting ultra-fast charging from 10% to 80% in less than 30 minutes.

"Exobot - First Edition" is offered in both sedan and four-wheel drive categories at a flat price of $106.4 thousand (399 thousand riyals), and the price includes the "warranty and services package", which provides a warranty on the car for a period of 6 years or 200 thousand kilometers covering the main components, free periodic maintenance and roadside assistance for a period of 6 years, in addition to a warranty on the battery for a period of 8 years or 200 thousand kilometers.

This store represents the first phase of the integrated “Seer” network of stores and after-sales services throughout the Kingdom, and additional mobile stores are scheduled to open before the end of the year in Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Al Nakheel Mall in Dammam, in parallel with the opening of the main “Seer” centers in Riyadh, Jeddah, and Al-Khobar.

This network will provide customers with an integrated experience that includes car reservation and purchase services, test drives, delivery, maintenance, and the provision of spare parts, in addition to a dedicated fleet for mobile service and roadside assistance.

In the first phase, “Sir” is focusing on the Saudi market, with plans to start regular production during the first quarter of 2027, and to begin its expansion in the markets of the Gulf Cooperation Council countries during the first half of 2028, in preparation for later expansion in other markets in the region.