Egypt.. Decision to Ban Presenter Sherine Al-Atroush and Suspend Her Program

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The Supreme Council for Media Regulation in Egypt, chaired by Engineer Khaled Abdelaziz, has decided to ban the appearance of the presenter Sherine Al-Atroush, host of the "From the Heart" program, and to suspend her program.

The decision came based on the recommendations of the Complaints Committee, chaired by media figure Essam Al-Amir, the council's deputy, and what the General Administration for Monitoring observed regarding violations of professional standards and media codes in the content of her program's episodes broadcast on "Al-Shams" channel.

The decision includes suspending the broadcast of the "From the Heart" program and continuing to ban the presenter from appearing across all media outlets until the investigations conducted by the council are completed.

The background of the incident relates to widespread controversy that has emerged on social media platforms in recent days regarding the performance and presentation style of the presenter in her program.

The incident included, according to what was published by Egyptian newspapers about the trending topic "the autumn voice," where social media users circulated video clips taken from the presenter’s program, criticizing her delivery style and her calm and soft tone, which was described as "the autumn voice" or an artificial calmness that does not fit with media presentation.

As a result of the anger and criticism directed at the presenter’s performance and accusations of providing unprofessional content, "Al-Shams" channel deleted the controversial video from its official platforms.

The presenter appeared in a video clip through her accounts to respond to the criticisms, indicating that this is her natural tone of voice, affirming her rejection of bullying and emphasizing her continuation in her media career.